How Social Media Marketing Enhances Your Online Visibility


social mediaWell-crafted social media marketing is a dynamic and cost-effective way to keep in touch with your customers and prospects and to drive targeted visitors to your website.  SEO combined with social media marketing will take your online visibility to a higher level.  Recent statistical surveys estimate that a good 93% of all cyberspace marketers use social media for their business, with Facebook, Twitter and Google+ as their main venues followed by YouTube, Flickr, and blogging in Tumblr and Blogspot.

Over the last 5 years, social media has defined an entirely novel way of reaching targeted markets through its word-of-mouth advertising potential. It’s a well-recognized marketing fact that above all types of advertising, word of mouth carries the highest credibility. Social media puts aside the usual ad hype and makes content that is well followed by social media users the main focus in creating brand awareness and increased market following. Having your brand talked about in Facebook translates to free advertising reach that could become viral in cyberspace, reaching thousands, if not millions of Facebook users that would otherwise require you to spend ad dollars on traditional print and television campaigns.

Building Relationships That Win Customers 

One advantage of harnessing Social Media in your online marketing is its relationship building ability with existing and potential customers. Traditional marketing is a one-way street where the brand is essentially shoved into consumer awareness in the hope that ad dollars result in sales. In contrast, social media marketing is a two way street where interacting with your target audience pulls the message from the consumers themselves. By engaging with social media users, a savvy online marketer shapes the message it wants, winning hearts and minds that create and promote customer relationships along the way. This is precisely how Social Media becomes a valuable tool in soliciting customer feedback, identifying current and emerging market needs, and keeping your online audience interested in your brand.

Social Media is Results-Driven

Unlike traditional advertising where you cross your fingers your ad spend has not been wasted, social media marketing produces measurable results that get progressively more rewarding over time. For instance, Facebook tells how many users like or follow your content as well as the level of activity on your Facebook presence. A good indicator of your market following is when your brand page gets a lot of friend requests. Immediately after we provide the social media services for your brand, you can start tracking the increases in the number of friends, likes, and followers on any of the social media sites where your brand has a presence. A successful presence depends on the active engagement with your target social media audience which we also provide on your behalf.

Your Involvement Is Critical

Active interaction with your social media audience opens up opportunities to promote online relationships that create and strengthen customer loyalty and shape the overall message about you and your brand. This twin action generates organic traffic to your website  that not only improves your SEO ranking but also provides higher chances of monetizing your traffic. Once we start engaging in Social Media activities on your behalf, you need to monitor its progress and raise any problem or issue to our attention. While we provide the voice behind your brand in any Social Media initiative, you take the lead and your relevant feedback makes that voice more self-assured and compelling for your target audience.

 Social Media Marketing is a Living Process.

Like any living organism, Social Media marketing adjusts, learns and grows. It is a dynamic iterative process whose fulfillment in providing the marketing results you aim for does not end in one fling, but grows with your business needs and adjusts to the emerging trends of your often fickle markets. Every success we achieve for you is followed with new goals that set higher benchmarks for better results. That is why engaging with us is about engaging with a business partner committed to grow your business through a steady growth in your Social Media marketing visibility. We always set goals at every step, review our accomplishments, and update what needs revisions in our strategies that will never leave your Social Media engagement at a standstill. Social Media Marketing is a long-term process. And our commitment to your Social Media marketing is long-term, assuring for us a mutually rewarding partnership.

Since every client and  company is totally different, YQuest Marketing takes a customized and unique approach for each company.  Fill out the Website Analysis form to the right and let us know how we can help you!